People Become the New Advertising Medium in Experiential Marketing
We live in a world flooded with information and it's difficult to make the right choices. That's why businesses are taking a new approach and encouraging their customers to try out their products firsthand. This is experiential marketing.
O'ngo Food Communications has dedicated to teaching foreigners about Korean cuisine. International tourist can learn about the traditional cuisine at O'ngo. It is conducting experiential marketing for Korea. Traditional Korean food experiential marketing is one of the most effective ways to advertise Korean products while promoting Korean itself to the global community.
*Arirang TV is an international English-language network based in Seoul, South Korea operated by the Korea International Broadcasting Foundation.